Silvia Francese

Digital Strategist

Running several projects for e-commerce website responsive version, e-mail marketing using the strategy of "permission marketing" in order to qualify contacts and optimize the conversion rate.
On line media campaigns (AdWords and social media) and optimisation CPC.

Solution&Goal-oriented: I take full responsibility of my projects.

Silvia Francese

Nick Name: Sissi Geek

Email: silvia.francese@outlook.com

Phone: +33 6 68 93 11 81

Date of Birth: Feb, 29, 1976

Address: 16, rue de l'Annexion- 74000 Annecy (France)

  • 28

    Projects completed

  • 7

    Winning Awards

  • 84

    Happy Clients

  • 4

    Running Projects

My Skills

Experience Skill

Which are the real skills of a digital strategist? I love this definition: a digital strategist is "an activator and an agitator". A digital strategist doesn't shake up the projects, but he tries to see them differently, to move out to their confort zones.

85%
48%
70%
70%
50%
77%

Language skill

I am Italian, I live in France, I work in Switzeland, I like to think global.

  • Italian
  • French
  • English
  • German

My Experience

20 Years Experience

"Our jobs as marketers are to understand how the customers want to buy and help them to do so."Bryan Eisenberg

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Digital Strategist

June, 2012 - Present (4 years)
June, 2012 - Present (4 years)

Digital strategy for start up from scratch (business plan,campaigns, community management). Creation blog for content and native marketing & E-Reputation.

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Affiliate Manager

May, 2015 - Present (2 years)

Creation of website for affiliates in white label.Data analysis during and after campaigns for optimization traffic. Search for rentable partnership with world renowned traffic monetization.

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Marketing Advisor in Banking Field

December, 2005 - Avril, 2015 (10 years)

Digital strategy to propose loan real estate by digital customer journey for every step. Marketing analysis of concurrrence for loan and insurance products.

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Family Banker

January, 2004 - December, 2005 (2 years)

Collaboration with senior management to develop retail services including vendor selection and product revisions and additions.Preparation special reports, financial studies.

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Insurance Advisor (intern)

January, 1996 - December, 2003 (7 years)

Specialized guidance and advice for investment in various insurance schemes is an insurance advisor or insurance consultant

Education

Just My Educational Background

Really passioned by marketing and its e-evolution, after an academic background in Economic Science, I can't help but keep in touch with digital and e-education.

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Verified Certificate

Orange Solerni MOOC
2015

Community Management: how to animate a social network community and developing business with campaigns

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Verified Certificate with distiction

University of Maryland-College Park
2014-2015

Innovation for entrepreneurs:from Idea to Marketplace. What are the key indicators of innovation opportunities, what steps are critical for etrepreneurs to bring innovations to the market place, what innovation strategies are valuable for new ventures to establish and maintain a competitive advantage

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Verified Certificate

University of Mariland- College Park
2013-2014

Developing innovative Ideas for New Companies: how to identify and analyze entrepreneurial opportunities, enhance the entrepreneurial mindset,improve the strategic decision making and build innovative business models

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Master of Science- Economic and Business

University of Turin
1996-2002

Focus on marketing analytics: marketing research, new and existing products, pricing decisions and strategies, promotion, advertising and communication strategies. International marketing

Portfolio

My Recent Work

"Our jobs as marketers are to understand how the custumer wants to buy and help him to do so" Bryan Eisenberg

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E-Marketing

Keywords cloud

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E-Reputation

How to build it?

Contact Me

Lets Keep In Touch

You are a start up and you need help? You need someone to advice you on marketing strategies for your firm? Contact me!

  • Address

    16, rue de l'Annexion - 74000 Annecy (France)

  • Mobile number

    +33 6 68 93 11 81

  • Email address

    silvia.francese@outlook.com

  • Social profiles

Leave me a message

Any question? Please, send me an e-mail! I'll be pleased to reply to you as soon as possible.

Blog

News & Update

Welcome to my blog! I hope you'll enjoy it.

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20 oct

Start up e business plan

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15 nov

To Lead or not to lead

Silvia Francese

Digital Strategist

Address: 16, rue de l'Annexion, 74000 Annecy- France
Phone: +33 6 68 93 11 81
Email: silvia.francese@outlook.com

Career Objective

Running several projects for e- commerce website responsive version, using the email marketing in the strategy "permission marketing" in order to qualify the contacts and to optimize the conversion rate, I'm open to new challenge.

Work History

Digital Strategist@Free Lance
June, 2012 - Present (4 years)

Development digital strategy for start up from scratch (business plan, development guide line, campaigns, community management). Development blog for websites for content and native marketing.
Creation E-Reputation and campaigns Linkedin.

Affiliate Manager@Factor Lead
May, 2015 - Present (2 years)

Creation of website for affiliates in white label. Campaigns on lead generation with publisher.Data analysis during and after campaigns for optimization traffic. Search for rentable partnership with world renowned traffic monetization. E-mail marketing: kit mail creation on html 5/CSS.

Marketing Advisor in Banking Field@Intesa Sanpaolo
December, 2005 - Avril, 2015 (10 years)

Development digital strategy to propose loan real estate by website an creation digital customer journey for every step.Marketing analysis of concurrrence for loan and insurance products.Data mining for management control during campaigns.

Family Banker@Unicredit Xelion Bank
January, 2004 - December, 2005 (2 years)

Collaboration with senior management to develop retail services including vendor selection and product revisions and additions.Participation in sales goal setting, and responsible for obtaining these goals.Preparation special reports, financial studies.

Insurance Advisor (intern)@Allianz Sublapina
January, 1996 - December, 2003 (7 years)

Specialized guidance and advice for investment in various insurance schemes is an insurance advisor or insurance consultant.

Educational Background

Verified Certificate@ Orange MOOC

2015- Community Management

Verified Certificate with distinction @ University of Maryland-College Park

2014-2015- Innovation for Enterpreneurs: from Idea to Marketplace

Master of Science –Economics and Business @ University of Turin

1996-2002 - Marketing

Language Proficiency

  • Italian
  • French
  • English
  • German

Expertise

Personal Info

  • Full Name
    :Sissi Geek
  • Date of Birth
    :29/2/1976
  • Birth Place
    :Turin (Italy)
  • Nationality
    :Italian
  • Sex
    :Female
  • Address
    :16, rue de l'Annexion- Annecy

Portfolio

Declaration

I certify that all the informations provided on and in connection of this website are true, accurate and complete. I also understand that any false statement or deliberate omission may be grounds for disqualification.

Sissi Geek

Download My Resume as a .pdf file